Yves Rocher
Rebranding
Dossiers de presse
Dossier de Presse
Charte
Design
Conception éditoriale
Charte
Design
Conception éditoriale
Faire évoluer la charte vers plus de modernité et de sensorialité. Créer des templates de dossiers de presse impactants, facilement appropriables par le studio interne.
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Une nouvelle charte qui respire le grand large, la Bretagne... Modulable, fraîche, identifiable.
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Notre approche
Penser un écosystème de contenus presse & influence : print, social media, web. Définition d'une nouvelle approche éditoriale plus magazine très appropriable par les journalistes et les influenceurs grâce à une structure pensée pour la publication presse. Développement de Newsletters journalistes pour partager chaque lancement presse.
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